https://divyanshrawat.in/blog.html New posts on growing a consumer brand, making content, AI for marketing and consumer tech. Monday, Wednesday and Friday. en-in Fri, 23 Oct 2026 09:00:00 +0530 https://divyanshrawat.in/blog/what-is-brand-positioning.html https://divyanshrawat.in/blog/what-is-brand-positioning.html Fri, 23 Oct 2026 09:00:00 +0530 Brand & Marketing Brand positioning in one sentence, with Indian D2C examples and a test most guides skip: can you name the shot that proves your claim? Brand positioning is the spot you hold in a buyer's mind compared with the alternatives they already know. A good one fits in one sentence: who it is for, what category you are in, the single reason to pick you, and the proof. If a rival could sign the same sentence, you do not have a position yet. https://divyanshrawat.in/blog/zv-e10-ii-vs-canon-r50.html https://divyanshrawat.in/blog/zv-e10-ii-vs-canon-r50.html Wed, 21 Oct 2026 09:00:00 +0530 Content & Creators The Sony costs about ₹22,000 more than the Canon in India. Here is what that money buys, what it skips, and which creator should pay it. Pick the Sony ZV-E10 II (₹87,990 body) if you want 4K at 60p, a headphone jack and a better built-in mic. Pick the Canon EOS R50 (about ₹66,000 with a kit lens) if 4K at 30p is enough, you want a viewfinder, and you would rather spend the ₹22,000 saved on a mic and a light. https://divyanshrawat.in/blog/oppo-find-x10-india-launch-creators.html https://divyanshrawat.in/blog/oppo-find-x10-india-launch-creators.html Mon, 19 Oct 2026 09:00:00 +0530 Tech Decoded The Find X10 launches in India on 22 October. Three price leaks disagree by ₹50,000, so here is what is confirmed, what is not and what to test. OPPO launches the Find X10 series in India on 22 October 2026 at 4:45 pm IST. The China spec sheet lists 8K at 30fps, 4K at 120fps and a 200MP main camera. India prices are not announced, and the leaks differ by ₹50,000. Wait for launch-day reviews before you book. https://divyanshrawat.in/blog/ai-for-marketing-small-business-india.html https://divyanshrawat.in/blog/ai-for-marketing-small-business-india.html Fri, 16 Oct 2026 09:00:00 +0530 AI at Work Use AI for drafts and first replies. Keep anything with a price, a face or a claim for a human. Plus the new ASCI and DPDP rules a small brand needs to know. A small brand can safely automate first drafts, first replies to common questions, repeat reminders and weekly reporting this week. It should keep every price, every offer, every complaint and every product claim with a human. A simple test decides: if a message carries a rupee, a face or a claim, a person approves it before it goes out. https://divyanshrawat.in/blog/why-d2c-brands-look-same-instagram.html https://divyanshrawat.in/blog/why-d2c-brands-look-same-instagram.html Wed, 14 Oct 2026 09:00:00 +0530 Brand & Marketing Cover the logo on your last nine posts. If a rival could have posted them, this is the fix: one ownable shot, three content buckets, one banned list. Indian D2C brands look the same on Instagram because they copy the same pastel backgrounds, hand-held shots and "good quality, affordable price" message. To stand out, run a logo-cover test on your last nine posts, then build one ownable shot, three recurring content buckets and a written list of shots you will never post again. https://divyanshrawat.in/blog/what-gpu-does-for-video-editing.html https://divyanshrawat.in/blog/what-gpu-does-for-video-editing.html Tue, 13 Oct 2026 09:00:00 +0530 Tech Decoded A GPU speeds up some editing steps and does nothing for others. Find which step is slow on your machine before you spend a rupee. A GPU speeds up four jobs in video editing: smooth timeline playback, effects and colour grading, AI tools like noise removal, and export through a built-in hardware encoder. It does little for plain cutting and trimming. VRAM matters most: 8GB is the realistic minimum for 4K, and 12GB to 16GB is safer. https://divyanshrawat.in/blog/best-camera-content-creation-india.html https://divyanshrawat.in/blog/best-camera-content-creation-india.html Tue, 13 Oct 2026 09:00:00 +0530 Content & Creators A camera is only half the kit. Here is what to buy at ₹0, ₹50K, ₹1L and ₹2L, and how to split the money. Under ₹50,000, buy the DJI Osmo Pocket 3 Creator Combo (₹49,990). At ₹1 lakh, a Sony ZV-E10 or Canon EOS R50 plus a microphone and a light. At ₹2 lakh, a Sony ZV-E10 II with a good lens. Below that, use your phone and spend on sound first. https://divyanshrawat.in/blog/product-video-cost-india.html https://divyanshrawat.in/blog/product-video-cost-india.html Sun, 11 Oct 2026 09:00:00 +0530 Brand & Marketing Published 2026 rates, the five things that move the price, and the six details that get you an honest quote. Agency rate cards published in 2026 put a 30 to 60 second live-action product video in India at about Rs 50,000 to Rs 1.5 lakh, and a cinematic brand film at Rs 3 lakh and up. Your number depends on five things: thinking time, shoot days, talent, the number of versions and post-production. https://divyanshrawat.in/blog/product-video-brief.html https://divyanshrawat.in/blog/product-video-brief.html Sun, 11 Oct 2026 09:00:00 +0530 Brand & Marketing Eight questions to answer on one page, so the first cut lands closer and the review rounds get shorter. Agencies and freelancers make better videos when the brief answers eight questions: who the video is for, what that person should do after watching, where it will run, the one message, proof, the must-have shots, versions and deadline. Write one page, send the product and the spec sheet with it, and expect a better first cut. https://divyanshrawat.in/blog/product-reel-that-gets-shares.html https://divyanshrawat.in/blog/product-reel-that-gets-shares.html Sun, 11 Oct 2026 09:00:00 +0530 Content & Creators People share a reel when it gives them something to say to someone else. Plan that sentence before the shoot. People share a product reel when it gives them something to say to someone else: a fact, a reaction, or "you need this". Plan the share before the shoot. Decide who would send it, to whom, and why, then build the first three seconds and the last frame around that reason.