Work, 2021 to now

Things I've pointed a camera at.

Strategy, product films, reels and tech content for 25+ brands. Real numbers where I have them, the thinking where I don't.

Reels

Press play. They run right here.

Reels I planned, shot and cut for brands, playing straight from Instagram.

The edit decision list

Every film, in one timeline.

27 clips from 2021 to now. Pick any row to play it.

Case studies

Three briefs, start to finish.

The problem, the idea, and what happened after posting.

Divyansh setting up a workstation shoot at ProX PC

ProX PC: making GPU servers watchable

The problem
GPU servers are hard to sell on a phone screen, and spec sheets rarely make a buyer stop scrolling.
The idea
Film one number or part a buyer can feel, and write every hook for the person who signs the order.
What happened
One reel reached 948K organic views and 57.3K likes. Others hit 410K and 160K. No ad spend.
948Korganic views, one reel
25.2Kshares, same reel
Pro Wolf gear laid out on black

Pro Wolf: one range, many reasons to watch

The problem
A range of lifting shoes and gear, each needing its own reason to be watched, plus a trailer to tie them together.
The idea
Give each product one visual moment, the strap, the sole, the stitch, and let the trailer set the tone for the whole range.
What happened
The PRx700 V2 reel reached 2.5M views and 74.1K likes, and the DLx600 reel 1.5M views.
2.5Mviews, PRx700 V2
1.5Mviews, DLx600
Panasonic Lumix camera held in two hands

Creator years: learning attention with zero ad budget

The problem
A new Instagram account in a crowded tech niche, no audience and no money for ads.
The idea
Treat every gadget like a launch: research first, find the angle other reviewers skipped, and obsess over the first three seconds.
What happened
Tech brands started writing in, including Zhiyun, Hollyland, MOFT, Kondor Blue, Cellbell and Gadget Shieldz, and 91mobiles made me an Elite Member.
12tech and gadget brands
₹0ad spend

Keep watching

New work lands on Instagram first.

Reels and the behind-the-scenes of how each one was planned, lit and shot.

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