https://divyanshrawat.in/blog.html New posts on growing a consumer brand, making content, AI for marketing and consumer tech. Monday, Wednesday and Friday. en-in Tue, 13 Oct 2026 09:00:00 +0530 https://divyanshrawat.in/blog/what-gpu-does-for-video-editing.html https://divyanshrawat.in/blog/what-gpu-does-for-video-editing.html Tue, 13 Oct 2026 09:00:00 +0530 Tech Decoded A GPU speeds up some editing steps and does nothing for others. Find which step is slow on your machine before you spend a rupee. A GPU speeds up four jobs in video editing: smooth timeline playback, effects and colour grading, AI tools like noise removal, and export through a built-in hardware encoder. It does little for plain cutting and trimming. VRAM matters most: 8GB is the realistic minimum for 4K, and 12GB to 16GB is safer. https://divyanshrawat.in/blog/best-camera-content-creation-india.html https://divyanshrawat.in/blog/best-camera-content-creation-india.html Tue, 13 Oct 2026 09:00:00 +0530 Content & Creators A camera is only half the kit. Here is what to buy at ₹0, ₹50K, ₹1L and ₹2L, and how to split the money. Under ₹50,000, buy the DJI Osmo Pocket 3 Creator Combo (₹49,990). At ₹1 lakh, a Sony ZV-E10 or Canon EOS R50 plus a microphone and a light. At ₹2 lakh, a Sony ZV-E10 II with a good lens. Below that, use your phone and spend on sound first. https://divyanshrawat.in/blog/product-video-cost-india.html https://divyanshrawat.in/blog/product-video-cost-india.html Sun, 11 Oct 2026 09:00:00 +0530 Brand & Marketing Published 2026 rates, the five things that move the price, and the six details that get you an honest quote. Agency rate cards published in 2026 put a 30 to 60 second live-action product video in India at about Rs 50,000 to Rs 1.5 lakh, and a cinematic brand film at Rs 3 lakh and up. Your number depends on five things: thinking time, shoot days, talent, the number of versions and post-production. https://divyanshrawat.in/blog/product-video-brief.html https://divyanshrawat.in/blog/product-video-brief.html Sun, 11 Oct 2026 09:00:00 +0530 Brand & Marketing Eight questions to answer on one page, so the first cut lands closer and the review rounds get shorter. Agencies and freelancers make better videos when the brief answers eight questions: who the video is for, what that person should do after watching, where it will run, the one message, proof, the must-have shots, versions and deadline. Write one page, send the product and the spec sheet with it, and expect a better first cut. https://divyanshrawat.in/blog/product-reel-that-gets-shares.html https://divyanshrawat.in/blog/product-reel-that-gets-shares.html Sun, 11 Oct 2026 09:00:00 +0530 Content & Creators People share a reel when it gives them something to say to someone else. Plan that sentence before the shoot. People share a product reel when it gives them something to say to someone else: a fact, a reaction, or "you need this". Plan the share before the shoot. Decide who would send it, to whom, and why, then build the first three seconds and the last frame around that reason.