What is brand positioning? A one sentence test for D2C
Brand positioning in one sentence, with Indian D2C examples and a test most guides skip: can you name the shot that proves your claim?
The blog
Notes from behind the product table.
Brand, content, AI and tech, from someone who has made content for 25+ brands. For founders building a product brand and creators building a skill.
Brand & Marketing, 8 min
Content & Creators, 10 min
Sony ZV-E10 II vs Canon EOS R50 for reels and YouTube in India
The Sony costs about ₹22,000 more than the Canon in India. Here is what that money buys, what it skips, and which creator should pay it.
Tech Decoded, 8 min
OPPO Find X10 India launch: what video creators should know
The Find X10 launches in India on 22 October. Three price leaks disagree by ₹50,000, so here is what is confirmed, what is not and what to test.
Earlier posts
Or pick a section above.
AI at Work, 8 min
AI for marketing: what a small Indian brand can automate
Use AI for drafts and first replies. Keep anything with a price, a face or a claim for a human. Plus the new ASCI and DPDP rules a small brand needs to know.
Brand & Marketing, 8 min
Why Indian D2C brands look the same on Instagram
Cover the logo on your last nine posts. If a rival could have posted them, this is the fix: one ownable shot, three content buckets, one banned list.
Tech Decoded, 9 min
What a GPU does for video editing, and how much you need
A GPU speeds up some editing steps and does nothing for others. Find which step is slow on your machine before you spend a rupee.
Content & Creators, 8 min
Best camera for content creation in India, by budget
A camera is only half the kit. Here is what to buy at ₹0, ₹50K, ₹1L and ₹2L, and how to split the money.
Brand & Marketing, 5 min
How much does a product video cost in India?
Published 2026 rates, the five things that move the price, and the six details that get you an honest quote.
Brand & Marketing, 5 min
How to write a product video brief
Eight questions to answer on one page, so the first cut lands closer and the review rounds get shorter.
Content & Creators, 5 min
How to shoot a product reel people share
People share a reel when it gives them something to say to someone else. Plan that sentence before the shoot.