The first three seconds
A viewer decides about your reel before they know they've decided. So the first frame gets one job: put a question in their head. A sound they can't place, a hand reaching for something, a part they've never seen this close.
I make watchesworth watching.
I'm Divyansh Rawat, a content specialist in Delhi NCR. Strategy, product films and social content that turn attention into enquiries.
Brands I've made content for, as a freelancer, a creator and in-house.
See what we made- ProX PC
- Gigabyte
- Nothing
- Casio
- Zhiyun
- Hollyland
- MOFT
- Kondor Blue
- Feelworld
- Vanguard
- Cellbell
- Gadget Shieldz
- Adcom
- Dehancer
- Sensodyne
- Kapiva
- Aashirvaad
- fairylife
- Pro Wolf
- Iron Asylum
- Hyde Extreme
- Gleev Motors
- We_nourish
- Delta Locks
- Maliao
- Digi Sidekick
What the work has done.
Counted across brands since 2021. The screenshots are further down.
15M+Views across brands. Every one of them a thumb that stopped.
1M+Organic views on one product video. Ad spend: ₹0.
25+Brands, from two-person startups to names your parents know.
0Unhappy clients in five years. 5 stars on Fiverr and Freelancer.com.
What I do
The shot list.
Most brands need three or four of these. I plan, shoot, write and post, so one person holds the idea from strategy to the last caption.
- Shot 01
Content strategy
Who buys, what stops them, and what to post so they move a step closer. Planned before anything gets made.
- Shot 02
Product films and reels
One product, one idea, built around a hook for the first three seconds and a reason to share at the end.
- Shot 03
Social media and growth
Posting, captions and community on Instagram, LinkedIn and YouTube, steered by what the numbers say each week.
- Shot 04
B2B and tech content
Complicated products explained simply, so experts trust it and buyers understand it.
- Shot 05
Copy, blogs and SEO
Website copy, blogs that rank and bring leads, and emails written for the right few readers.
Why it works
The part before the camera.
The work that decides the views happens before the shoot.
The detail nobody filmed
Most product videos stop at the front of the box. I read the spec sheet twice and hunt for the line that never became a shot: a texture, a stitch, a click, a weight in grams. Specific details feel true, and people trust what feels true.
The right viewer
A handful of the right people asking for a quote pay the bills. Picking that person first decides everything after it: the hook, the words on screen, even the music.
Receipts
Screenshots, untouched.
Some screens from my work with two of the brands, straight from the apps. There are many more where these came from.
948Kviews on one reel, profile view
ProX PC reels
14.5Klikes
Pro Wolf, trailer #1
57.3Klikes, 25.2K shares
ProX PC, configure your Pro 6000
74.1Klikes, 2.5M views
Pro Wolf, PRx700 V2
18.9Klikes, 410K views
ProX PC, 2x Pro6000 with 192GB VRAM
11.2Klikes, 1.5M views
Pro Wolf, DLx600
2.5Mviews on one reel, profile view
Pro Wolf reels
74.1Klikes, 2.5M views
Pro Wolf, PRx700 V2
57.3Klikes, 25.2K shares
ProX PC, configure your Pro 6000
18.9Klikes, 410K views
ProX PC, 2x Pro6000 with 192GB VRAM
14.5Klikes
Pro Wolf, trailer #1
11.2Klikes, 1.5M views
Pro Wolf, DLx600
948Kviews on one reel, profile view
ProX PC reels
2.5Mviews on one reel, profile view
Pro Wolf reels
In their words
What clients said after the edit.
Copied as written from people who sent the brief. 5 stars on Fiverr and Freelancer.com, 0 unhappy clients in 5+ years.
Truly impressed us with the creative videos. The attention to detail in his videos was impressive, aligning perfectly with our vision. His innovative ideas brought a fresh perspective to our brand, resulting in captivating content. We highly recommend Divyansh to all startup business owners looking for exceptional product videos that truly stand out.
We worked with Divyansh on a project to create a product focused video. As any one would, although I was confident, I couldn't escape the skepticism of how the output would turn out. But when the video finally came out I literally showed it to my whole team on a projector. Working with Divyansh is super easy. One good brief and he knows it all.
This was the second time I worked with Divyansh, and this time it was for a promotional video for one of our clients, Delta Locks. I was confident of the output and, as you can guess, we loved the output. His videos only get better!
Understanding the concept and then turning it into reality is very critical when creating a video for a client, and Divyansh does it flawlessly.
How a project runs
Three steps. Content comes after the thinking.
Every project is scoped on a 15 minute call. From two-person startups to household names, and you can start with a single reel.
- 1
Start with the business
Who buys, why they hesitate, what the product has to prove. I read the spec sheet twice and your sales goal once, then find the angle worth making.
- 2
Make it relatable
People buy what they can explain to a friend. If a viewer can do that afterwards, the content did its job. Specs stay on screen for the experts, outcomes get said out loud for everyone else.
- 3
Aim at the right viewer
I write the hook for the person who will ask for a quote, and let the rest of the internet watch along. You get every cut your platforms need.
Behind the scenes
Where the products land.
Swipe through the set. No stock photos on this website.
Drag, swipe or use the arrows
Questions
Things founders ask on the first call.
Who is Divyansh Rawat?
Divyansh Rawat is a content specialist from Ghaziabad, Delhi NCR. Since 2021 he has planned and made content for 25+ B2C, D2C and B2B brands: strategy, product films, reels, social media and copy. His work has drawn 15M+ views.
How much does a product video cost in India?
Agency rate cards published in 2026 put a 30 to 60 second live-action product video in India at about Rs 50,000 to Rs 1.5 lakh, and a full brand film at Rs 3 lakh and up. The final number depends on research and scripting, shoot days, talent, the number of versions and post-production. A solo videographer with a home studio often sits lower than an agency for the same output.
How long should a product reel be?
For Instagram Reels and YouTube Shorts, a product reel usually works best between 15 and 45 seconds: long enough to show one clear idea, short enough that people watch it twice. A launch film for YouTube or a website can run 60 to 120 seconds.
What makes people share a product video?
People share a product video when it gives them something to say to someone else: a useful fact, a reaction, or a reason to buy. The first three seconds need a hook such as a sound, a hand in motion or a detail seen very close, and the last frame should hand the viewer a line to send.
How do you make a technical product interesting on video?
Find the one detail a buyer can feel, like a size, a weight or a number they care about, and put it first. Film the product up close with good light, record its real sounds, and turn a long feature list into one clear reason to want it. Every claim on screen should match the official specs, because careful buyers check.
Can you make product videos and photos for Amazon and e-commerce listings?
Yes. A listing set usually includes a short silent product video, clean stills on white, scale shots in hand and a few lifestyle frames, all planned so the same shoot covers the listing, the website and ad creatives.
Do you shoot product videos in Delhi, Noida and Gurugram?
Yes. Divyansh is based in Ghaziabad and shoots across Delhi NCR, including Delhi, Noida and Gurugram. Brands elsewhere in India can courier the product for a studio shoot, and scripting, editing and strategy work happens online.
How do I hire Divyansh Rawat for a product video?
Email divyanshrawat.info@gmail.com or send an Instagram DM to @divyanshrawatig with your product, where the video will run and your deadline. Sending the spec sheet helps him reply with a first idea.
Got a product people should care about more?
Send me the product and your goal. My reply includes the first idea I'd plan.
5 stars on Fiverr and Freelancer.com. 0 unhappy clients in 5+ years.
divyanshrawat.info@gmail.com@divyanshrawatigTaking a few freelance projects alongside my role at ProX PC.