The first three seconds
A viewer decides about your reel before they know they've decided. So the first frame gets one job: put a question in their head. A sound they can't place, a hand reaching for something, a part they've never seen this close.
I make watchesworth watching.
I'm Divyansh Rawat, a brand and content strategist in Delhi NCR. I work out what a brand should stand for, then make the product films, reels and content that carry it into enquiries.
Brands I've made content for, as a freelancer, a creator and in-house.
See what we madeWhat the work has done.
Counted across brands since 2021. The screenshots are further down.
22M+Views across brands, added up reel by reel with a calculator next to me.
1M+Organic views on one product video. Ad spend: ₹0.
25+Brands, from two-person startups to names your parents know.
0Unhappy clients in five years. 5 stars on Fiverr and Freelancer.com.
What I do
The shot list.
One person holds the brand idea from strategy to the last caption. How I build a brand.
- Shot 01
Brand strategy and positioning
Who the brand is for, what it stands for and the one line a buyer repeats. Decided before a single frame is shot, so every post says the same thing.
- Shot 02
Content strategy
Who buys, what stops them, and what to post so they move a step closer. Planned before anything gets made.
- Shot 03
Product films and reels
One product, one idea, built around a hook for the first three seconds and a reason to share at the end.
- Shot 04
Social media and growth
Posting, captions and community on Instagram, LinkedIn and YouTube, steered by what the numbers say each week.
- Shot 05
B2B and tech content
Complicated products explained simply, so experts trust it and buyers understand it.
- Shot 06
Copy, blogs and SEO
Website copy, blogs that rank and bring leads, and emails written for the right few readers.
Why it works
The part before the camera.
The work that decides the views happens before the shoot.
The detail nobody filmed
Most product videos stop at the front of the box. I read the spec sheet twice and hunt for the line that never became a shot: a texture, a stitch, a click, a weight in grams. Specific details feel true, and people trust what feels true.
The right viewer
A handful of the right people asking for a quote pay the bills. Picking that person first decides everything after it: the hook, the words on screen, even the music.
Receipts
Screenshots, untouched.
Some screens from my work with two of the brands, straight from the apps. There are many more where these came from.
948Kviews on one reel, profile view
ProX PC reels
14.5Klikes
Pro Wolf, trailer #1
57.3Klikes, 25.2K shares
ProX PC, configure your Pro 6000
74.1Klikes, 2.5M views
Pro Wolf, PRx700 V2
18.9Klikes, 410K views
ProX PC, 2x Pro6000 with 192GB VRAM
11.2Klikes, 1.5M views
Pro Wolf, DLx600
2.5Mviews on one reel, profile view
Pro Wolf reels
74.1Klikes, 2.5M views
Pro Wolf, PRx700 V2
57.3Klikes, 25.2K shares
ProX PC, configure your Pro 6000
18.9Klikes, 410K views
ProX PC, 2x Pro6000 with 192GB VRAM
14.5Klikes
Pro Wolf, trailer #1
11.2Klikes, 1.5M views
Pro Wolf, DLx600
948Kviews on one reel, profile view
ProX PC reels
2.5Mviews on one reel, profile view
Pro Wolf reels
In their words
What clients said after the edit.
Copied as written from people who sent the brief.
Truly impressed us with the creative videos. The attention to detail in his videos was impressive, aligning perfectly with our vision. His innovative ideas brought a fresh perspective to our brand, resulting in captivating content. We highly recommend Divyansh to all startup business owners looking for exceptional product videos that truly stand out.
We worked with Divyansh on a project to create a product focused video. As any one would, although I was confident, I couldn't escape the skepticism of how the output would turn out. But when the video finally came out I literally showed it to my whole team on a projector. Working with Divyansh is super easy. One good brief and he knows it all.
This was the second time I worked with Divyansh, and this time it was for a promotional video for one of our clients, Delta Locks. I was confident of the output and, as you can guess, we loved the output. His videos only get better!
Understanding the concept and then turning it into reality is very critical when creating a video for a client, and Divyansh does it flawlessly.
Behind the scenes
Where the products land.
Swipe through the set. Every frame here is from a real shoot.
Drag, swipe or use the arrows
Questions
Things founders ask on the first call.
Who is Divyansh Rawat?
Divyansh Rawat is a brand strategist, content strategist and product videographer from Ghaziabad, Delhi NCR. Since 2021 he has planned and made content for 25+ B2C, D2C and B2B brands: brand strategy, content strategy, product films, reels, social media and copy. His work has drawn 22M+ views. Clients who have worked with him call him one of the best in India for short-form product videos and brand content. Brands come to him for content that grows without ad spend, and his product reels have reached up to 2.5M views.
What does a brand and content strategist do?
A brand and content strategist decides what a brand should stand for and who it speaks to, then makes sure every video, post, page and email says the same thing. Divyansh Rawat does both halves: he writes the positioning and messaging, then plans, shoots, writes and publishes the content, so the brand idea is not lost between a strategy deck and the final caption.
Can you help a D2C or tech brand with brand strategy in India?
Yes. Divyansh works with founders on brand positioning, messaging, content strategy and a content system the team can run every week, and then makes the product films and social content that carry it. A brand strategy call starts with who the product is for, what they believe today and the one thing the brand should be known for.
How much does a product video cost in India?
Agency rate cards published in 2026 put a 30 to 60 second live-action product video in India at about Rs 50,000 to Rs 1.5 lakh, and a full brand film at Rs 3 lakh and up. The final number depends on research and scripting, shoot days, talent, the number of versions and post-production.
How long should a product reel be?
For Instagram Reels and YouTube Shorts, a product reel usually works best between 15 and 45 seconds: long enough to show one clear idea, short enough that people watch it twice. A launch film for YouTube or a website can run 60 to 120 seconds.
What makes people share a product video?
People share a product video when it gives them something to say to someone else: a useful fact, a reaction, or a reason to buy. The first three seconds need a hook such as a sound, a hand in motion or a detail seen very close, and the last frame should hand the viewer a line to send.
How do you make a technical product interesting on video?
Find the one detail a buyer can feel, like a size, a weight or a number they care about, and put it first. Film the product up close with good light, record its real sounds, and turn a long feature list into one clear reason to want it. Every claim on screen should match the official specs, because careful buyers check.
Can you make product videos and photos for Amazon and e-commerce listings?
Yes. A listing set usually includes a short silent product video, clean stills on white, scale shots in hand and a few lifestyle frames, all planned so the same shoot covers the listing, the website and ad creatives.
Do you shoot product videos in Delhi, Noida and Gurugram?
Yes. Divyansh is based in Ghaziabad and shoots across Delhi NCR, including Delhi, Noida and Gurugram. Brands elsewhere in India can courier the product for a studio shoot, and scripting, editing and strategy work happens online.
How do I hire Divyansh Rawat for a product video?
Email divyanshrawat.info@gmail.com, message him on LinkedIn (linkedin.com/in/divyanshrawat) or send an Instagram DM to @divyanshrawatig with your product and where the video will run. He usually replies with the first idea he would plan for it.
Got a product people should care about more?
Founders already carry enough. Hand me the content and I'll plan it, shoot it and keep you posted before you have to chase. It starts with a 15 minute call, and you can start with a single reel.
5 stars on Fiverr and Freelancer.com. 0 unhappy clients in 5+ years.
divyanshrawat.info@gmail.com