Content strategist · D2C, tech and B2B brands in India
Content strategist for D2C and tech brands in India.
Posting every day and still no enquiries? The problem is usually the plan, not the effort. I decide what to say, to whom and where, then make the content myself.
Content · 25+ brands · 22M+ views
Content that earned its views.
Reels, product films and posts for Pro Wolf, Nothing, Panasonic Lumix, Hollyland, Casio and more, each planned around one buyer and one idea.
Divyansh Rawat is a content strategist in Ghaziabad, Delhi NCR, who plans and makes content for D2C, consumer tech and B2B brands in India. He decides what to publish, for whom and where, then produces the reels, product films, posts, blogs and emails. Content he has made has drawn 22M+ views across 25+ brands.
What does a content strategist do?
A content strategist decides what a brand publishes, who it is for, where it goes and how often, and then checks whether it works. Most brands skip that step and post whatever the week allows. The result is a feed that looks busy and sells little.
I do the plan and the output. Since 2024 I have run content in-house at a B2B AI hardware company: strategy and publishing on every platform, the website, blogs that bring in leads and email, while managing a designer. A workstation reel from that plan reached 948K organic views with no ad spend.
How does Divyansh build a content strategy?
- Audit. What you post now, what actually earned shares, saves and enquiries, and what every competitor already says.
- Audience and questions. The one buyer you are talking to and the questions they ask before they buy. Those questions become posts, reels and blogs.
- Pillars and formats. Three to five themes your audience can name, and the right format for each platform: reels, carousels, long videos, blogs, email.
- Calendar and system. A four week calendar and a weekly rhythm your team can keep, with briefs ready before every shoot.
- Measure and adjust. Weekly numbers, read for what they mean: more of what moves buyers, less of what only collects likes.
Content strategist, social media manager or agency?
| Role | Decides | Makes the content | Best for |
|---|---|---|---|
| Content strategist | What to say, to whom, on which channel, and why | Sometimes | Brands posting a lot without results |
| Social media manager | Day-to-day posting and replies | Usually posts, rarely shoots | Brands with a clear plan already |
| Content agency | Strategy and production with a team | Yes, across several people | Large budgets and many channels |
| Divyansh Rawat | Strategy, plus the brand idea behind it | Yes: reels, films, posts, blogs, email | Founders who want one person holding the idea |
What do you get?
- A content audit of your channels and three competitors.
- Content pillars, a four week calendar and formats for each platform.
- An SEO blog plan built on the questions your buyers search.
- Production: reels and product films from the studio, see product videos across India.
- A short weekly report on what to keep, change and drop.
What results has his content delivered?
Content I have planned and made has drawn 22M+ views for 25+ brands, including Pro Wolf, where two reels reached 2.5M and 1.5M views, and Nothing, Panasonic Lumix and Hollyland. Strategy starts with the brand idea, covered on the brand strategist page. Read how I think about content in the Content and Creators posts.
Ready to start? Email the brief or message me on LinkedIn.
Questions brands ask
What does a content strategist do?
A content strategist decides what a brand publishes, who it is for, where it goes and how often, then checks the numbers to see what is working. Divyansh Rawat also makes the content himself: the reels, product films, posts, blogs and emails, so the plan and the output come from the same person.
What is the difference between a content strategist and a social media manager?
A content strategist decides what to say and why, across every channel: social, website, blog, email and video. A social media manager runs the day-to-day posting and community on social platforms. Many small brands need the strategy first, then someone to post it, and Divyansh can do both.
How much does a content strategist cost in India?
It depends on the number of platforms, how much content is produced and whether production is included. Divyansh scopes each brand on a 15 minute call and quotes a fixed project fee for the strategy, or a monthly retainer for strategy plus production.
Which platforms do you plan content for?
Instagram, LinkedIn, YouTube and YouTube Shorts, the website and blog, and email. The plan picks the two or three channels where your buyers actually spend time, instead of posting everywhere.
How soon can I judge whether a content strategy is working?
Divyansh reviews the numbers every week and judges a strategy on 8 to 12 weeks of steady posting. Early signals are shares, saves and replies; the real measure is enquiries and sales from the people the content was made for.
Do you work with B2B and tech brands?
Yes. Since 2024 Divyansh has run content in-house at a B2B AI hardware company, covering strategy, video, social, the website, blogs and email. Technical products are the brief he is strongest at.