What is brand equity? Meaning, Indian examples and how to build it
Brand equity in plain words, plus a four number check you can run this week from data you already have, and the habit that quietly spends it.
The blog
Notes from behind the product table.
Brand, content, AI and tech, from someone who has made content for 25+ brands. For founders building a product brand and creators building a skill.
Brand & Marketing, 9 min
AI at Work, 9 min
SEO vs GEO vs AEO: what a D2C brand in India should do first
Three acronyms, one question: how do buyers find you now? A plain comparison of SEO, AEO and GEO, plus a 30 minute test you can run today.
Brand & Marketing, 8 min
Cadbury's "Not Just a Cadbury Ad" decoded for small brands
Shah Rukh Khan named thousands of small shops in a Cadbury ad. Here is how it worked, what was reported, and what a small brand can copy this Diwali.
Earlier posts
Or pick a section above.
Brand & Marketing, 8 min
What is brand positioning? A one sentence test for D2C
Brand positioning in one sentence, with Indian D2C examples and a test most guides skip: can you name the shot that proves your claim?
Content & Creators, 10 min
Sony ZV-E10 II vs Canon EOS R50 for reels and YouTube in India
The Sony costs about ₹22,000 more than the Canon in India. Here is what that money buys, what it skips, and which creator should pay it.
Tech Decoded, 8 min
OPPO Find X10 India launch: what video creators should know
The Find X10 launches in India on 22 October. Three price leaks disagree by ₹50,000, so here is what is confirmed, what is not and what to test.
AI at Work, 8 min
AI for marketing: what a small Indian brand can automate
Use AI for drafts and first replies. Keep anything with a price, a face or a claim for a human. Plus the new ASCI and DPDP rules a small brand needs to know.
Brand & Marketing, 8 min
Why Indian D2C brands look the same on Instagram
Cover the logo on your last nine posts. If a rival could have posted them, this is the fix: one ownable shot, three content buckets, one banned list.
Tech Decoded, 9 min
What a GPU does for video editing, and how much you need
A GPU speeds up some editing steps and does nothing for others. Find which step is slow on your machine before you spend a rupee.
Content & Creators, 8 min
Best camera for content creation in India, by budget
A camera is only half the kit. Here is what to buy at ₹0, ₹50K, ₹1L and ₹2L, and how to split the money.
Brand & Marketing, 5 min
How much does a product video cost in India?
Published 2026 rates, the five things that move the price, and the six details that get you an honest quote.
Brand & Marketing, 5 min
How to write a product video brief
Eight questions to answer on one page, so the first cut lands closer and the review rounds get shorter.
Content & Creators, 5 min
How to shoot a product reel people share
People share a reel when it gives them something to say to someone else. Plan that sentence before the shoot.