How to shoot a product reel people share
People share a reel when it gives them something to say to someone else. Plan that sentence before the shoot.
The blog
Notes from behind the product table.
What I've learned making content for 25+ brands: what a product video costs, how to brief one, and why people share a reel.
Reels, 5 min read
Planning, 5 min read
How to write a product video brief
Eight questions to answer on one page, so the first cut lands closer and the review rounds get shorter.
Pricing, 5 min read
How much does a product video cost in India?
Published 2026 rates, the five things that move the price, and the six details that get you an honest quote.
Got a product?
Send me your brief
Share the product, who it is for and where it will run. I reply with a plan and the first shot I would film.
Write to meIn the edit
The spec sheet method
How I find the shot before the shoot, using a PDF most people skim.
In the edit
Your reel got likes and zero enquiries
What to change when the wrong crowd shows up.
In the edit
The Amazon listing video, frame by frame
What a shopper needs to see before they scroll to the reviews.