AI at Work

Using AI for marketing and content creation without sounding like everyone else: tools, prompts and workflows that work for Indian brands and creators.

A black and brown customer support headset resting next to an open laptop

AI at Work, 9 min

AI agent vs chatbot vs automation: what a D2C brand needs

Three tools get sold under one name. A plain comparison, a 100 message audit and the WhatsApp costs in rupees, so you buy the right one first.

A computer screen showing a Google search page

AI at Work, 9 min

SEO vs GEO vs AEO: what a D2C brand in India should do first

Three acronyms, one question: how do buyers find you now? A plain comparison of SEO, AEO and GEO, plus a 30 minute test you can run today.

A laptop on a tidy desk with a coffee, a phone and a small plant in a marketing workspace

AI at Work, 9 min

AI for marketing: what a small Indian brand can automate

Use AI for drafts and first replies. Keep anything with a price, a face or a claim for a human. Plus the new ASCI and DPDP rules a small brand needs to know.